AWeber is an email marketing tool. Basic idea of email marketing is to collect emails of your potential followers, customers, visitors. Let’s say;
- You have a instagram account and you have many followers. One day your account got hacked or instagram shut down your account. Everything will be gone! But if you have emails of your connections you could easily create a new instagram account and re acquire most of your followers back by a simple set of emails. You can send couple of emails to your followers and ask them to follow your new instagram account.
- You have a eCommerce website and you are selling some goods. You got a new possible customer. He/she checks your products, even adds some products in the cart but leaves your eStore without buying. What would happen if you have an email marketing tool installed in your web site and automatically send reminder emails about the abandoned cart? You would make more sales definitely. You can also use email marketing to send email newspapers to your visitors, this helps your possible visitors to turn into customers. Next time check how many times eCommerce sites send you commercial emails. Email marketing is a must for online stores.
- You have a web site/blog where you write about anything. No one visits a website regularly to check new posts except he/she is the fan of the website. If you collect emails and send notifications to your visitors about you will get more visitors. It will help overall traffic of your site. If you monetize your site, more traffic means more earnings, which you probably know.
Aweber is one of the oldest emaild marketing service it was founded in 1998. It is one of the most reputable email marketing service. It has stricly no-no policy on spam emails. That means if you send your emails using aweber they will probably end in the recipient’s inbox which will help you to convert, sell more.
Aweber has free trial, you can try it, aind if you like it after a month basic plans starts as low as $15.
- Ease of Use
Aweber is the oldest email marketing tool in the industry.